Get the best product for you.
The results you want, the way you want. Start here.
THE MOST OPTIONS. THE MOST SHADES.
The most natural-looking results.
We built this house
With 30 years of expertise, we’re still innovating and still delivering what guys want in grey care.
featured in
 
 .png) 
  
 Tried. Tested. Trusted. 
By millions of men.
 
 
“Super easy to mix & apply. Color & softness… is perfect.”
Daniel F.
      
       
 
“Great product! No mixing. No mess! Allows me to target the areas I want to achieve the look I want.”
David T.
      
       
 
“One use… and the clock has turned back 10 years!”
Mike L.
      
       
 
“Was paying a stylist $55 and spending 2 hours to get identical results.”
Roger
      
      Get the best product for you.
The results you want, the way you want. Start here.
 
   
   
 























 
  
  
.png) Full Coverage
          Full Coverage
         
.jpgc093.jpg?itok=JsYD-BaI) 
.png) Gradual Blending
          Gradual Blending
         
 
 
 
.png) Instant Blending
          Instant Blending
         
 
 
 
  
  
  
  
 
 
_0.png) 
           
 
          